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Using Google Local Business Center to enhance your visibility |
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Tuesday, 18 August 2009 00:57 |
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According to a 2009 study by WebVisible/Nielsen, in the United States, 77 percent of internet users perform a Google search everyday and many of those users are searching for local business information.
Make sure you are using this tool for your business and you'll learn:
- The number of times your business listing appeared as a result of a Google.com search or a Google Maps search in a given period.
- The number of times visitors clicked through to your business' website
- The number of times visitors requested driving directions to your business
- The number of times visitors requested more info on Maps
- Which queries led customers to your business listing; for example, are they finding the listing for a spa by searching for "spa" or "massage"?
- Where driving directions come from: which zip codes customers are coming from when they request directions to your location.
Make sure your listing is complete and accurate.
- Include optional information like images and videos to help your listing stand out.
- Add information like opening hours, payment types, and additional details to help users choose among search results.
- Make sure that the location of your business on the map is correct so users can find you. Remember, you can always drag the map marker to the exact location of your business.
- Make sure to list your authoritative business website as your homepage, since Google uses information from your homepage to help improve search results.
- Of course, be sure that your business name, physical address, and phone number(s) are correct in your business listing.
Your Business Listing on GoogleIf you need help with your business listing, you can contact me or send me a message through my website at www.yapaweb.com
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