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What is your “Yapa”?

Written by Martin Carrion

Thursday, 10 September 2009 01:27

According to Wikipedia, la “yapa” or “lagniappe” refers to a o a small gift given to a customer by a merchant at the time of a purchase (such as a 13th apple when buying a dozen.) The word entered English from Louisiana French, in turn derived from the Quechua word yapay ('to increase; to add'). In Andean markets it is still customary to ask for a yapa when making a purchase. The seller usually responds by throwing in a little extra.

In today’s business world, our customers are looking for that little extra something that sets us apart from the competition. With that in mind, some of the yapas we provide when we revamp or design a new website or online store are:

Listing the client's website information to Google Local Business Center to increase online visibility
Adding interactive tools such as Google Map or Calendar of Events
Initial implementation of e-mail marketing solutions with Constant Contact

What is the "yapa" you are looking for in a web design company?

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