Constant Contact recently recognized two of our Solution Providers for their achievements at the OneCon conference, held last week in Boston.
The award winners were chosen for their dedication to achieving small business success, not only for themselves but for their clients. I had the opportunity to speak with them both about their businesses and asked them to share a piece of advice for small business owners.
Email marketing is a critical component of the marketing mix Martin Carrion, Constant Contact’s Solution Provider of the Year and founder of website development company YapaWeb:
“It’s not enough to have a great product or service with the right people behind it. Including email marketing as a component of your marketing mix is a must. You need to be in constant contact with your clients, without being annoying, to stay in the forefront of their mind. One aspect of my business is creating custom email templates for my clients. I’ve seen, for my clients and for my own business, that a cohesive email marketing program is the key to a consistent, effective contact that helps build valuable relationships.
My wife uses email marketing to promote her business. When she goes to beauty industry trade shows, people comment on her newsletter, which contains tips and good advice. She’s seen it take one prospect a year to come on board with her as a client, but her consistent email communication was essential in keeping the lines of communication open and, ultimately, bringing that business in.”